kilo kitchen seminyak digital marketing agency bali jakarta kayana creative

Kilo Kitchen Seminyak

Kayana Creative X Kilo Kitchen Seminyak

About this project

Kilo Kitchen Seminyak isn’t just a restaurant—it’s a crafted experience. Nestled in the heart of Bali’s most stylish district, it brings together refined comfort, modern culinary expression, and aesthetic intimacy. When Kilo Kitchen sought a creative partner to translate this experience into compelling visual storytelling, they chose Kayana Creative.

The collaboration was born from a shared value: details matter, and storytelling is everything. Our task? To turn raw moments into memorable content that speaks directly to the senses.

Year

2025 — Present

scope

Content Creation, Social Media Marketing

The Brief

The team at Kilo Kitchen Seminyak provided us with beautifully curated raw materials, dishes, drinks, ambiance, and the energy of the space itself. But they wanted more than documentation; they wanted interpretation. The brief was simple yet open-ended: bring our space and flavors to life. While creative direction was outlined by Kilo, they entrusted us with creative liberty to explore, experiment, and express beyond the standard visual formula.

The Solution

Kayana Creative approached this project with a hospitality-first mindset. We treated each shoot as a brand moment, not just a task. We curated content that feels intimate yet polished—highlighting textures, tones, shadows, and motion to mirror the Kilo experience. Every plate was captured with the same intention as it was crafted: to evoke. We focused on visual storytelling that invites the audience in, making them feel the warmth, the calm, and the culinary soul of the brand. Through collaborative feedback loops, we merged Kilo’s direction with our creative instinct, resulting in content that is both authentic and elevated.

Study Case

In one content series, we were tasked to highlight Kilo’s signature dishes during a seasonal rotation. Instead of standard product photography, we designed a narrative around “Dinner Moments That Linger.” Using slow-motion captures, ambient lighting, and human elements, like a subtle hand reach, steam rising, or a glass set down mid-conversation, we told a story of timeless evenings, not just meals.

The result? A set of Instagram Reels and carousel images that not only drove high engagement but also reinforced Kilo’s position as a culinary-lifestyle destination rather than just a dining spot.

Key Takeways

  • Objective
    To translate the in-venue experience of Kilo Kitchen Seminyak into visual storytelling that resonates with a design-conscious, experience-driven audience—enhancing brand engagement across digital platforms.
  • Scope of Work
    Creative exploration beyond standard F&B visuals. Visual storytelling around seasonal dishes, cocktails, and space ambiance. Alignment with Kilo’s creative guidelines while introducing a fresh perspective.
  • Kayana Creative’s Role
    Kayana Creative acted as creative interpreter and visual storyteller, not just a content executor. Our role was to turn each provided raw element, be it a plate, a drink, or a corner of space, into visual emotion. We infused every frame with intentionality, elevating what’s already premium into something artistically magnetic.
  • Expected Outcome
    A growing digital presence with content that deepens emotional connection. Strengthened brand image through consistent visual identity. Increased content engagement and organic reach via storytelling-focused formats. A seamless bridge between offline experience and online perception.
  • Approach
    We combined aesthetic sensitivity with story-first execution, producing content that reflects the elegance and depth of Kilo Kitchen. Our shoots were guided by light, mood, and moment, not trend. The visuals were created not only to showcase, but also to immerse, making every viewer pause, look twice, and wish they were there.

Let’s Work Together to Elevate Your Brand

Let’s build more than just campaigns — let’s craft stories that resonate, strategies that endure, and results that matter. Together, we’ll navigate the complexities of today’s market and unlock the full potential of your brand.

Bali Beer Cycle

About this project

Bali Beer Cycle (BBC) is more than just a party on wheels—it’s a mobile social experience set against the backdrop of Bali’s vibrant streets. As a unique offering in Bali’s tourism scene, BBC needed a brand narrative and digital presence that could match the energy of its rides while building long-term value through storytelling.

Kayana Creative was brought on board to shape, refine, and elevate the brand—from social content and paid strategy to brand positioning and communication direction.

Year

2025 — Present

scope

Marketing Consultant & Execution

The Brief

BBC challenged Kayana Creative to create a social media presence that truly reflected their offering: fun, immersive, and memorable. More than just showcasing bikes and beer, the brand wanted to shift perception toward “group experience meets adventure”. Our brief covered full-service digital support: content creation, Meta Ads strategy, platform management, brand messaging, and creative direction—including public-facing communication touchpoints both online and offline.

The Solution

We approached the project with an integrated mindset—combining creative production, data-driven ad strategy, and strategic brand communication. From crafting dynamic content that captures real rider energy, to running lead-gen ads for group bookings, and even consulting on their brand tone, our work helped BBC grow into a lifestyle experience with a more inclusive appeal. We also provided recommendations to improve website conversion, email campaign messaging, and partner collaboration decks for B2B opportunities.

Study Case

One of our key campaigns involved repositioning BBC ahead of Bali’s peak holiday season. We shifted the narrative from party-centric visuals to “celebrating togetherness”—targeting birthdays, reunions, and casual group travelers. We produced vibrant Reels showcasing laughs, cheers, and candid moments onboard. Paid ads were targeted to travelers already in Bali and short-stay expats.

Results:

  • +40% increase in Instagram and Facebook engagement during the campaign window.

  • 2.5x ROI from Meta Ads conversion on direct bookings

  • Surge in inquiries from birthday group tours and mixed demographics

This success proved that with the right story, even a niche product can speak to a broader, more loyal audience.

Key Takeways

Objective
To reposition Bali Beer Cycle from a party-only experience to a social sightseeing attraction, expanding its appeal to a broader audience including group travelers, lifestyle enthusiasts, and event planners. The goal was to increase brand visibility, drive qualified bookings, and elevate the brand’s storytelling across digital platforms.
Scope of Work
Social Media Management (Instagram & Facebook)Content Production (Photo, Reels, Short Videos)Meta Ads Strategy & Execution Brand Marketing Consulting (incl. PR Direction) Messaging & Copywriting StrategyUX Feedback for Booking Optimization Campaign Ideation & Seasonal Activation.
Kayana Creative’s Role
Kayana Creative acted as BBC’s Brand & Marketing Consultant and Social Media Partner, delivering end-to-end creative execution and strategic direction. We were responsible not only for visual and content production, but also for shaping the way the brand spoke to its audience—ensuring consistency across all digital and offline touchpoints, while providing tactical insights for both growth and sustainability.
Expected Outcome
Stronger digital presence with cohesive visual brandingIncreased lead generation and direct bookings via social media Broader audience appeal through repositioned brand messagingHigher engagement and retention across content platformsStrengthened brand trust and readiness for B2B collaborations.
Approach
We implemented an integrated strategy, combining visual storytelling, strategic ad campaigns, and brand voice refinement. Every asset—caption, video, layout—was crafted to capture not just attention, but emotion. Paid media was guided by behavioral targeting, while content creation followed a lifestyle-centric, community-first narrative. Continuous performance analysis allowed us to adapt and evolve each aspect of the strategy for real-time effectiveness and long-term impact.

Let’s Work Together to Elevate Your Brand

Let’s build more than just campaigns — let’s craft stories that resonate, strategies that endure, and results that matter. Together, we’ll navigate the complexities of today’s market and unlock the full potential of your brand.

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