DIGITAL MARKETING AGENCY IN BALI
Digital marketing.
Hospitality first.
Kayana Creative is a digital marketing agency in Bali and Jakarta, established in 2013. We bring strategy, SEO, paid campaigns, social media and websites together around the way people discover and choose your business. Hospitality comes first: hotels, villas, restaurants, cafes and visitor experiences. We also work with beauty, healthcare and consumer brands.
Discuss your digital marketing
Selected hospitality work: TAKK Bali — brand, website and digital communication.
Based in Panjer, Denpasar, our Bali team works with businesses whose customers may be local residents, visiting travellers or international guests planning a trip. Start with the audience and the enquiry or booking journey, then choose the channels that fit.
Digital marketing work for hospitality
Explore the scope of our work before choosing a marketing partner. TAKK Bali connects restaurant communication with a website and social presence; Bali Beer Cycle brings content and advertising together around a visitor experience; E2C Coffee and Eatery Ubud combines social media, content and Meta advertising. Each project below identifies the work delivered.
Strategy & digital experience
TAKK Bali
Marketing consulting, website design and development, social media marketing, and creative direction connected around the restaurant brand and reservation journey.
2025–2026
Campaigns & visitor experiences
Bali Beer Cycle
Content production, Meta Ads strategy, platform management and brand messaging, with recommendations for the booking experience.
2025
Digital strategy & campaigns
E2C Coffee and Eatery Ubud
Digital strategy, content production, social media management, Meta advertising and performance reporting for a cafe in Ubud.
2022–2023
Villa content & advertising
Villa Maisha Bali
Social media management, creative content and targeted advertising to showcase the villa experience and communicate with potential guests.
2023–2024
Hospitality campaigns
Nunamkhalu Private Villas Uluwatu
Social media strategy, content production and targeted advertising built around private villas, spa services and the guest experience.
2022–2023
Hospitality content production
Kilo Kitchen Seminyak
Photography, Reels and visual storytelling for restaurant communication, shaped around the venue, food, atmosphere and the client’s creative guidelines.
2025
Explore our hospitality and industry experience to see the wider range of businesses we work with.
Experience beyond hospitality
Beauty, healthcare and consumer brands also need clear messages and a consistent digital presence. These published projects show our work across social content and advertising for other audiences.
Healthcare
Braia Clinic
Digital promotion through social media management, creative content and social advertising for a specialist clinic.
Beauty & wellness
New Melati Salon Bali
Social content and advertising to communicate the salon’s services, expertise and brand experience.
Consumer brands
Kiloalta by Askarina
Product communication, creative content and social advertising for a beauty tools brand.
Digital marketing services, connected around your goal
We build the brief around what your business needs. SEO, paid search, social media, content, websites and email have different roles; the plan identifies which combination fits your audience, priorities and budget.
Campaign strategy and channel planning
Understand the audience, offer, location and business goal. Choose the channels and creative work that give the campaign a clear role.
Search Engine Optimisation (SEO)
Review crawlability, page titles, content structure and internal links. Match service pages to the questions prospective guests and customers ask, and make local business information consistent. Agree on the website fixes and content priorities before implementation.
Google Ads and paid search (SEM)
Connect relevant search queries with the right offer and landing page. Define campaign structure, audience locations, advertising budget and enquiry tracking in the brief. Review available conversion data alongside spend so clicks are not mistaken for bookings.
Social media and Meta advertising
Connect paid campaigns with content and Social Media Management when both are included in the scope. Give each channel a clear message and next step.
Website and landing-page journeys
Connect campaign messages with relevant pages, clear information and enquiry or booking options. Explore website development for a connected digital experience.
Email campaign planning
Plan updates, offers and messages for relevant audiences. Agree on the content, sending responsibilities and reporting needed for each email campaign.
Your proposal confirms channels, deliverables, production requirements, reporting and responsibilities. Advertising spend is agreed separately from service fees. For a focused cafe or restaurant brief, explore the Stay Connected Campaign.
A plan that follows the customer journey
A guest may discover a restaurant on social media, search its name, read the menu and then make a reservation. A villa enquiry may begin before the traveller reaches Bali. We plan the content, search presence and website steps around that journey, with responsibilities agreed before work starts.
01 · Define the goal
Discuss your business, audience, seasonality, current digital presence and the action you want people to take.
02 · Connect the journey
Choose how search, social media and your website will support discovery, consideration and the next enquiry or booking step.
03 · Create and activate
Prepare the content, campaign assets and agreed website work. Review and approve the materials before activation.
04 · Review and improve
Review the available evidence, identify what needs attention and agree on the next practical changes.
Understand the evidence. Plan the next step.
Agree on the measures that matter before work begins. Reporting connects campaign activity with what can be observed, so the discussion leads to useful next actions.
Visibility and engagement
Review relevant reach, impressions and audience responses using the data available from each platform.
Enquiries and next steps
Discuss enquiry, website or booking-related measures where the agreed tracking and data access make them available.
Campaign delivery and spend
Review campaign activity, advertising spend and agreed performance measures in the context of your goals and offer.
Our workflow is supported by Kreativerse by Kayana Creative, connecting client goals, projects, content planning, approvals, analytics and reporting.
Questions about Digital Marketing
Do you work with hotels, villas, restaurants and tourism businesses?
Yes. Hospitality is a core focus, with published work covering dining, private villas, cafes and visitor experiences. Share your business, audience and priorities so we can shape the brief.
What is the difference between SEO and paid search?
SEO improves the foundations and content that support organic discovery over time. Paid search uses an advertising budget to place eligible ads for relevant queries. They have different timelines, costs and roles in the plan.
Is Social Media Management part of digital marketing?
It can be. Social Media Management focuses on content planning, production, publishing and agreed account support. A broader digital marketing brief can connect that work with advertising, websites, search or email.
How much does digital marketing cost?
The proposal separates service fees from advertising spend and identifies the channels, production, website work and reporting included. Share your business type, target audience, current website, preferred start date and budget range. Request a digital marketing proposal so you can compare the actual scope rather than a headline price.
How will we review campaign performance?
Agree on the goal and available tracking before the campaign begins. Relevant measures may include qualified enquiries, reservation requests, website actions and cost per enquiry, alongside visibility and engagement. A click or WhatsApp interaction is not automatically a confirmed sale. Reporting should make those distinctions clear and identify the next changes to test.
Give your next campaign a clear direction.
Tell us about your property, venue or business, your audience and the next step you want them to take. Our Bali office is at Jl. Tukad Pakerisan, Gang Darmajaya No. 1A, Panjer, Denpasar Selatan. Meetings are by appointment. Contact the Kayana team to arrange a conversation.
Plan your digital marketingConnect the brief with branding, commercial photography and video or our wider service offering.