HOSPITALITY · PATISSERIE · BALI
A cheesecake moment, crafted for Bali.
Campaign direction, product storytelling and a digital destination for Trebaci Patisserie.

Client
Trebaci Patisserie
Sector
Patisserie & food retail
Focus
Cheesecake launch & brand continuity
The brief
Trebaci Patisserie partnered with Kayana Creative on communication for its cheesecake product launch in Bali. The brief connected product appeal with the experience of discovering Trebaci: the texture of the cheesecake, the first bite, the packaging and the occasion to enjoy it.
Following the launch phase, the client requested a continuation of the collaboration to support consistent brand communication and sustained awareness of the cheesecake range.
The creative direction
The project centred on a simple idea: cheesecake as a memorable dessert moment. Product texture, creaminess and gifting appeal shaped the content direction, with Trebaci’s orange packaging providing a recognisable visual thread.
Visual development explored clean compositions, generous space for campaign copy and an expressive Bali lifestyle setting. Keeping the actual product, toppings, packaging and logo faithful to the source material was a core requirement.
Campaign & content
The project work brought together campaign messaging, product storytelling, copy development and creative direction for cheesecake content. These elements gave the launch a common language across its campaign materials.
The continuation brief carried that direction forward, with an emphasis on brand consistency, product visibility and audience recall.
A digital destination
The Trebaci landing-page work connected product discovery with practical next steps: exploring the menu, finding an outlet and contacting the brand. Product imagery and clear calls to action helped carry the campaign story into the website experience.
Connected communication for a product-led brand
This project illustrates how campaign thinking, creative content and a landing page can support one product story. The portfolio presents the creative approach and project scope, rather than unverified sales or reach figures.
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