On June 13, 2024, Denpasar hosted the J&T Connect-Preneur Tour, an initiative by J&T Express aimed at supporting and advancing SMEs across Indonesia. Held at Berbagi Kopi, the event attracted 100 enthusiastic micro and nano business owners eager to learn and grow their enterprises.
Highlighting the event, I Gede Edy Artana, S.Kom., C.DMP the CEO and Founder of Kayana Creative, served as the main speaker. He shared invaluable insights and experiences during the talk show and workshop sessions, focusing on the importance of branding and digital marketing for SMEs. With the main topic “Enhancing Product Value through Visual Appeal,” Edy Artana emphasized that an attractive and professional product presentation is crucial for attracting customers and increasing market competitiveness
Known as a “local hero” in the creative field, Edy Artana provided practical guidance to participants on how to beautify their products cost-effectively, leveraging existing resources. He highlighted that transforming the visual appeal of products not only boosts sales but also helps build a strong and trustworthy brand.
The J&T Connect-Preneur Tour is part of a series of programs organized by J&T Express to facilitate SME business development across Indonesia. The program not only offers education and training but also opens opportunities for entrepreneurs to participate in a business plan competition, where winners get a chance to attend the J&T Connect Preneur Summit in Jakarta and win a total prize of Rp 300 million.
Through this collaboration, Kayana Creative is committed to continuing to support the growth of local SMEs by providing relevant creative solutions and education. We believe that with proper product visualization and marketing strategies, SMEs in Bali and throughout Indonesia can reach their full potential.
