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Braia Clinic Bali by Kayana Creative

Braia Klinik Spesialis Kulit & Kelamin

Content Creation, Digital Marketing, Graphic Design, Social Media Marketing

About this project

Kayana Creative was entrusted with the comprehensive digital promotion for Braia Klinik Spesialis Kulit dan Kelamin, focusing on enhancing their online presence and brand awareness. The project included managing their social media platforms, creating and executing targeted social media ads, producing engaging content, and handling all necessary print design needs. Our goal was to elevate Braia Klinik’s visibility in the healthcare sector, attract a broader audience, and ultimately drive more patient engagement and appointments through a cohesive digital and print strategy.

Year

2018 — Current

scope

Social Media Marketing

The Brief

Braia Klinik seeks Kayana Creative’s expertise to develop and manage a robust digital marketing strategy that includes social media management, social media advertising, content creation, and print design. The aim is to boost online visibility, attract new patients, and strengthen the clinic’s brand presence in the healthcare market.

The Solution

Kayana Creative will develop and implement a comprehensive digital marketing strategy for Braia Klinik Spesialis Kulit dan Kelamin, focusing on engaging social media content, strategic ad campaigns, and visually appealing print materials. Our approach includes regular updates and targeted ads to drive engagement and new patient acquisition, alongside informative and visually compelling content to establish the clinic as a trusted healthcare provider. The print materials will complement the digital efforts, ensuring a cohesive brand message across all channels.

Social Media Strategy - Facebook and Instagram Content Creation and Advertising - Social Media
and Brand Performance

Key Takeways

  • Objective:
    The primary goal for Braia Klinik Spesialis Kulit dan Kelamin is to significantly enhance its digital presence and brand visibility within the healthcare sector. This involves a comprehensive approach to digital marketing, focusing on both online and offline promotional activities to attract new patients and strengthen the clinic’s reputation.

  • Scope of Work:
    The project covers a wide range of digital marketing activities, including the management of social media platforms, the creation and execution of targeted social media ads, and the production of engaging content. Additionally, the project involves the design and distribution of print materials to support the clinic’s marketing efforts. The content will highlight the clinic’s specialized services and provide valuable health-related information to the audience.

  • Kayana Creative’s Role:
    Kayana Creative is tasked with developing and managing an integrated marketing strategy that encompasses both digital and print media. This includes regular social media updates, strategic advertising campaigns, and the creation of visually appealing print materials. The focus is on crafting a cohesive brand message that effectively communicates the clinic’s value proposition and attracts potential patients.

  • Expected Outcomes:
    The initiative is expected to enhance Braia Klinik’s online visibility, increase social media engagement, and attract a larger patient base. By establishing a strong digital presence and utilizing targeted marketing efforts, the clinic aims to position itself as a leading provider of specialized dermatological and venereological care. The print materials will complement these efforts, ensuring a consistent and professional brand image.

  • Approach:
    The approach involves a combination of dynamic and engaging digital content, targeted ad campaigns, and informative print materials. This multi-faceted strategy ensures that Braia Klinik reaches its audience effectively across various channels. Regular updates and performance monitoring will allow for adjustments and optimizations, ensuring that the marketing efforts are aligned with the clinic’s goals and deliver the desired impact.

Braia Clinic Bali by Kayana Creative

Strengthen brand recognition with
all-round social media strategy!

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Bozu Izakaya Bali in Collaboration with Kayana Creative

Bozu Izakaya Bali

Content Creation, Social Media Marketing
Logo Bozu Izakaya Bali in collaboration with Kayana Creative Digital Agency

About this project

This project aims to improve the online presence and engagement of Bozu Izakaya Bali, a Japanese-style restaurant located in Beachwalk Bali, through effective social media management. The goal is to increase brand awareness, drive traffic to the restaurant’s social media, and ultimately increase revenue.

Year

2021 — 2022

scope

Social Media & SEO

The Brief

Bozu Izakaya Bali seeks Kayana Creative’s expertise to enhance its social media presence and engagement on Facebook and Instagram. The objective is to increase brand awareness, drive more traffic to our social media platforms, and boost in-restaurant visits and revenue through a comprehensive social media strategy and regular, high-quality content updates.

The Solution

Kayana Creative will develop and execute a strategic social media plan for Bozu Izakaya Bali, focusing on creating engaging content, fostering audience interaction, and launching targeted campaigns to drive brand awareness, increase social media traffic, and boost restaurant visits and revenue, supported by regular performance monitoring and adjustments.

Social Media Strategy - Facebook and Instagram Advertising - Social Media & Brand Performance
Analytics - Graphic Design
Bozu Izakaya Bali
Bozu Izakaya Bali Experience
Bozu Izakaya Bali in Collaboration with Kayana Creative

Key Takeways

  • Objective:
    Bozu Izakaya Bali’s primary goal is to strengthen its presence and engagement on social media platforms, specifically Facebook and Instagram. The restaurant aims to leverage these platforms to increase brand awareness, attract more followers, and ultimately drive more foot traffic to the restaurant, thereby boosting revenue.

  • Scope of Work:
    The project encompasses the development of a comprehensive social media strategy tailored to Bozu Izakaya Bali’s unique brand identity and audience. This includes the creation of high-quality, engaging content, regular updates to keep the audience engaged, and initiatives to increase follower interaction. Continuous performance monitoring and analysis are integral parts of the scope to ensure the strategy’s effectiveness.

  • Kayana Creative’s Role:
    Kayana Creative will take the lead in crafting and executing a strategic social media plan for Bozu Izakaya Bali. The focus will be on producing visually appealing and engaging content, fostering active audience interaction through various tactics such as interactive posts and targeted campaigns, and conducting performance monitoring to fine-tune the approach as needed.

  • Expected Outcomes:
    The desired results include significantly improved brand visibility on social media, increased traffic to Bozu Izakaya Bali’s social media profiles, and higher levels of engagement with followers. These efforts are expected to translate into a tangible increase in restaurant visits and overall revenue growth.

  • Approach:
    The approach involves a combination of consistent content creation, strategic campaign launches, and thorough performance analysis. Regular updates and interactive campaigns are planned to maintain and boost engagement levels, ensuring that the social media strategy not only meets but exceeds Bozu Izakaya Bali’s expectations for increased customer engagement and business growth.

Bozu Izakaya Bali Hero Featured Banner with Kayana Creative Digital Marketing Agency
Bozu Izakaya Featured 3 in Collaboration with Kayana Creative Digital Marketing Agency
Bozu Izakaya Bali Featured Hero Image in Collaboration with Kayana Creative Digital Marketing Agency

Strengthen brand recognition with
all-round social media strategy!

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Kayana Creative Traveloka Games UI/UX Visual Design

Traveloka Games UI/UX Visual Design

Graphic Design, Integrated Branding
Logo_Traveloka

About this project

In an exciting collaboration between Traveloka Singapore and the Philippines, this project centers on creating immersive interactive visual games with a focus on visuals, animation, and UI/UX. Led by Amir Hamzah based in Jakarta, every aspect of the project has been carefully designed to deliver a visually captivating and user-friendly experience, setting a new standard in interactive gaming.

Year

2021

scope

Graphic Design, UI/UX Design

Visual Design

  • Creating Engaging Characters and Backgrounds: Designing visually appealing characters and backgrounds that fit the game’s theme and narrative presented a challenge in maintaining artistic coherence and relevance.
  • Balancing Aesthetic Graphics with Usability: Ensuring that graphics and icons were both visually attractive and functional required careful consideration to enhance the user experience without causing confusion.
  • Maintaining Visual Consistency: Achieving a cohesive visual style across multiple games was challenging, requiring meticulous attention to detail to ensure a unified and professional appearance.

Animation

  • Creating Engaging Characters and Backgrounds: Designing visually appealing characters and backgrounds that fit the game’s theme and narrative presented a challenge in maintaining artistic coherence and relevance.
  • Balancing Aesthetic Graphics with Usability: Ensuring that graphics and icons were both visually attractive and functional required careful consideration to enhance the user experience without causing confusion.
  • Maintaining Visual Consistency: Achieving a cohesive visual style across multiple games was challenging, requiring meticulous attention to detail to ensure a unified and professional appearance.

UI/UX Design

  • Designing Intuitive and User-Friendly Interfaces: Developing an interface that was easy to navigate and use, while incorporating various interactive elements, posed a challenge in aligning usability with aesthetic design.
  • Crafting a Seamless User Experience: Ensuring that the user journey was logical and enjoyable required in-depth understanding of user behavior and preferences to create a smooth interaction flow.
  • Conducting Effective User Testing: Performing user testing to identify and address usability issues required detailed analysis and integration of feedback to refine the design and meet user expectations.
Kayana Creative Traveloka Games UI/UX Visual Design By Kayana Creative

The Solution

To address the challenges in visual design, animation, and UI/UX design, several effective solutions were implemented. For visual design, an iterative design process combined with a comprehensive style guide was employed to ensure consistency and alignment with the game’s theme. User-centered design principles were applied to create graphics and icons that were both aesthetically pleasing and functional. In animation, advanced techniques and tools were utilized to craft smooth, responsive animations, enhancing user interaction. Performance was optimized through extensive testing to ensure consistent animation quality across various devices. For UI/UX design, clear and intuitive interface layouts were developed, guided by best practices and user feedback, to improve usability. Rigorous user testing was conducted to gather insights and make necessary adjustments, ensuring the design met user needs and expectations effectively.

Impact

The implementation of these solutions significantly enhanced the overall quality and user experience of the games. The visually engaging characters, backgrounds, and graphics contributed to a more immersive and cohesive gaming experience, elevating user satisfaction and engagement. Smooth and responsive animations, along with well-designed special effects, enriched gameplay and ensured a consistent experience across various devices, leading to increased user interaction. Additionally, the intuitive interface and logical user flows improved usability, making the games easier to navigate and more enjoyable to play.

Overall, these efforts resulted in a polished and professional game experience that met user expectations and fostered positive feedback.

Let’s Work Together to Elevate Your Brand

Let’s build more than just campaigns — let’s craft stories that resonate, strategies that endure, and results that matter. Together, we’ll navigate the complexities of today’s market and unlock the full potential of your brand.
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