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Category: Digital Marketing

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Kilo Kitchen Seminyak

Content Creation, Digital Marketing, Graphic Design, Integrated Branding

Kayana Creative X Kilo Kitchen Seminyak

About this project

Kilo Kitchen Seminyak isn’t just a restaurant—it’s a crafted experience. Nestled in the heart of Bali’s most stylish district, it brings together refined comfort, modern culinary expression, and aesthetic intimacy. When Kilo Kitchen sought a creative partner to translate this experience into compelling visual storytelling, they chose Kayana Creative.

The collaboration was born from a shared value: details matter, and storytelling is everything. Our task? To turn raw moments into memorable content that speaks directly to the senses.

Year

2025 — Present

scope

Content Creation, Social Media Marketing

The Brief

The team at Kilo Kitchen Seminyak provided us with beautifully curated raw materials, dishes, drinks, ambiance, and the energy of the space itself. But they wanted more than documentation; they wanted interpretation. The brief was simple yet open-ended: bring our space and flavors to life. While creative direction was outlined by Kilo, they entrusted us with creative liberty to explore, experiment, and express beyond the standard visual formula.

The Solution

Kayana Creative approached this project with a hospitality-first mindset. We treated each shoot as a brand moment, not just a task. We curated content that feels intimate yet polished—highlighting textures, tones, shadows, and motion to mirror the Kilo experience. Every plate was captured with the same intention as it was crafted: to evoke. We focused on visual storytelling that invites the audience in, making them feel the warmth, the calm, and the culinary soul of the brand. Through collaborative feedback loops, we merged Kilo’s direction with our creative instinct, resulting in content that is both authentic and elevated.

Study Case

In one content series, we were tasked to highlight Kilo’s signature dishes during a seasonal rotation. Instead of standard product photography, we designed a narrative around “Dinner Moments That Linger.” Using slow-motion captures, ambient lighting, and human elements, like a subtle hand reach, steam rising, or a glass set down mid-conversation, we told a story of timeless evenings, not just meals.

The result? A set of Instagram Reels and carousel images that not only drove high engagement but also reinforced Kilo’s position as a culinary-lifestyle destination rather than just a dining spot.

Key Takeways

  • Objective
    To translate the in-venue experience of Kilo Kitchen Seminyak into visual storytelling that resonates with a design-conscious, experience-driven audience—enhancing brand engagement across digital platforms.
  • Scope of Work
    Creative exploration beyond standard F&B visuals. Visual storytelling around seasonal dishes, cocktails, and space ambiance. Alignment with Kilo’s creative guidelines while introducing a fresh perspective.
  • Kayana Creative’s Role
    Kayana Creative acted as creative interpreter and visual storyteller, not just a content executor. Our role was to turn each provided raw element, be it a plate, a drink, or a corner of space, into visual emotion. We infused every frame with intentionality, elevating what’s already premium into something artistically magnetic.
  • Expected Outcome
    A growing digital presence with content that deepens emotional connection. Strengthened brand image through consistent visual identity. Increased content engagement and organic reach via storytelling-focused formats. A seamless bridge between offline experience and online perception.
  • Approach
    We combined aesthetic sensitivity with story-first execution, producing content that reflects the elegance and depth of Kilo Kitchen. Our shoots were guided by light, mood, and moment, not trend. The visuals were created not only to showcase, but also to immerse, making every viewer pause, look twice, and wish they were there.

Let’s Work Together to Elevate Your Brand

Let’s build more than just campaigns — let’s craft stories that resonate, strategies that endure, and results that matter. Together, we’ll navigate the complexities of today’s market and unlock the full potential of your brand.
Inquire Now

Bali Beer Cycle

Digital Marketing

About this project

Bali Beer Cycle (BBC) is more than just a party on wheels—it’s a mobile social experience set against the backdrop of Bali’s vibrant streets. As a unique offering in Bali’s tourism scene, BBC needed a brand narrative and digital presence that could match the energy of its rides while building long-term value through storytelling.

Kayana Creative was brought on board to shape, refine, and elevate the brand—from social content and paid strategy to brand positioning and communication direction.

Year

2025 — Present

scope

Marketing Consultant & Execution

The Brief

BBC challenged Kayana Creative to create a social media presence that truly reflected their offering: fun, immersive, and memorable. More than just showcasing bikes and beer, the brand wanted to shift perception toward “group experience meets adventure”. Our brief covered full-service digital support: content creation, Meta Ads strategy, platform management, brand messaging, and creative direction—including public-facing communication touchpoints both online and offline.

The Solution

We approached the project with an integrated mindset—combining creative production, data-driven ad strategy, and strategic brand communication. From crafting dynamic content that captures real rider energy, to running lead-gen ads for group bookings, and even consulting on their brand tone, our work helped BBC grow into a lifestyle experience with a more inclusive appeal. We also provided recommendations to improve website conversion, email campaign messaging, and partner collaboration decks for B2B opportunities.

Study Case

One of our key campaigns involved repositioning BBC ahead of Bali’s peak holiday season. We shifted the narrative from party-centric visuals to “celebrating togetherness”—targeting birthdays, reunions, and casual group travelers. We produced vibrant Reels showcasing laughs, cheers, and candid moments onboard. Paid ads were targeted to travelers already in Bali and short-stay expats.

Results:

  • +40% increase in Instagram and Facebook engagement during the campaign window.

  • 2.5x ROI from Meta Ads conversion on direct bookings

  • Surge in inquiries from birthday group tours and mixed demographics

This success proved that with the right story, even a niche product can speak to a broader, more loyal audience.

Key Takeways

Objective
To reposition Bali Beer Cycle from a party-only experience to a social sightseeing attraction, expanding its appeal to a broader audience including group travelers, lifestyle enthusiasts, and event planners. The goal was to increase brand visibility, drive qualified bookings, and elevate the brand’s storytelling across digital platforms.
Scope of Work
Social Media Management (Instagram & Facebook)Content Production (Photo, Reels, Short Videos)Meta Ads Strategy & Execution Brand Marketing Consulting (incl. PR Direction) Messaging & Copywriting StrategyUX Feedback for Booking Optimization Campaign Ideation & Seasonal Activation.
Kayana Creative’s Role
Kayana Creative acted as BBC’s Brand & Marketing Consultant and Social Media Partner, delivering end-to-end creative execution and strategic direction. We were responsible not only for visual and content production, but also for shaping the way the brand spoke to its audience—ensuring consistency across all digital and offline touchpoints, while providing tactical insights for both growth and sustainability.
Expected Outcome
Stronger digital presence with cohesive visual brandingIncreased lead generation and direct bookings via social media Broader audience appeal through repositioned brand messagingHigher engagement and retention across content platformsStrengthened brand trust and readiness for B2B collaborations.
Approach
We implemented an integrated strategy, combining visual storytelling, strategic ad campaigns, and brand voice refinement. Every asset—caption, video, layout—was crafted to capture not just attention, but emotion. Paid media was guided by behavioral targeting, while content creation followed a lifestyle-centric, community-first narrative. Continuous performance analysis allowed us to adapt and evolve each aspect of the strategy for real-time effectiveness and long-term impact.

Let’s Work Together to Elevate Your Brand

Let’s build more than just campaigns — let’s craft stories that resonate, strategies that endure, and results that matter. Together, we’ll navigate the complexities of today’s market and unlock the full potential of your brand.
Inquire Now

Villa Maisha Bali

Content Creation, Digital Marketing, Social Media Marketing

About this project

Kayana Creative was tasked with enhancing the digital presence of Villa Maisha Bali, a luxurious private villa offering an exclusive escape in Bali. Our services included managing their social media platforms, executing targeted social media ads, creating engaging content, and designing print materials. The goal was to increase brand visibility, attract more guests by showcasing the villa’s serene environment and high-end amenities, and ultimately drive bookings through a comprehensive and strategic digital marketing approach.

Year

2023 — 2024

scope

Social Media Marketing & Content Creation

The Brief

Objective:
Villa Maisha Bali seeks Kayana Creative’s expertise to bolster its digital marketing efforts, focusing on social media management, social media advertising, content creation, and print design. The primary aim is to elevate the villa’s online profile, engaging a global audience and encouraging more bookings by highlighting the exclusive experiences and luxury accommodations offered.

Scope of Work:
The project includes developing a strategic social media plan, creating visually appealing and informative content for platforms such as Instagram and Facebook, managing targeted social media advertising campaigns, and designing promotional print materials. The content will focus on portraying the unique features of Villa Maisha Bali, including its luxurious amenities, personalized services, and beautiful natural surroundings.

The Solution

Kayana Creative will deploy a comprehensive digital marketing strategy tailored for Villa Maisha Bali, emphasizing the creation of high-quality, captivating content that showcases the villa’s elegance and tranquility. This involves managing their social media accounts to ensure continuous engagement and reach, executing targeted advertising campaigns to attract potential guests, and designing print materials that reflect the villa’s premium branding.

Our approach aims to boost Villa Maisha Bali’s online visibility, enhance guest interest, and drive direct bookings.

Social Media Strategy - Facebook and Instagram Advertising - Social Media & Brand Performance
Analytics - Graphic Design

Key Takeways

  • Objective:
    The primary objective for Villa Maisha Bali is to significantly amplify its digital presence to attract a broader international audience. This involves a strategic digital marketing campaign focused on showcasing the villa’s exclusive offerings and luxury services.
  • Scope of Work:
    Kayana Creative’s responsibilities encompass a full suite of digital marketing services, including social media management, content creation, targeted advertising, and the production of complementary print materials. The content strategy focuses on highlighting the villa’s serene setting, luxurious amenities, and exceptional guest experiences.
  • Kayana Creative’s Role:
    As a digital marketing partner, Kayana Creative is charged with developing and implementing a dynamic marketing strategy. This includes crafting engaging content, managing social media interactions to build customer relations, and ensuring that marketing materials consistently communicate the upscale nature of Villa Maisha Bali.
  • Expected Outcomes: By enhancing digital engagement and visibility, the project aims to increase the number of villa bookings and elevate the brand’s market position as a leading luxury destination in Bali. Effective use of digital and print media is expected to create a cohesive brand experience that appeals to high-end travelers.
  • Approach:
    The approach combines innovative social media strategies with targeted advertising and sophisticated print marketing to effectively communicate the unique qualities of Villa Maisha Bali. Regular content updates and strategic campaigns are planned to keep potential guests engaged and informed, ultimately fostering a strong connection with the brand.
  •  

Strengthen brand recognition with
all-round social media strategy!

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Three Kings Cafe & Bar Seminyak

Content Creation, Digital Marketing, Social Media Marketing

About this project

Kayana Creative collaborated with Three Kings Cafe, a popular culinary destination in Bali known for its vibrant atmosphere and diverse menu. Our role was to elevate the cafe’s digital presence through effective social media management, targeted social media advertising, engaging content creation, and print design. The primary goal was to enhance brand visibility, attract a diverse customer base, and drive foot traffic by showcasing the cafe’s unique offerings and inviting ambiance through a cohesive and strategic digital marketing campaign.

Year

2023 — 2024

scope

Social Media Marketing & Content Creation

The Brief

Objective:
Three Kings Cafe seeks the expertise of Kayana Creative to manage its digital marketing efforts, focusing on social media management, social media advertising, content creation, and print design. The main objective is to increase brand awareness, engage with a wider audience, and drive customer visits, ultimately boosting sales and establishing a loyal customer base.

Scope of Work:
The project includes developing a comprehensive social media strategy, creating visually captivating and engaging content for platforms such as Instagram and Facebook, managing targeted ad campaigns to reach potential customers, and designing promotional print materials. The content will emphasize Three Kings Cafe’s diverse menu, vibrant atmosphere, and commitment to quality service.

The Solution

Kayana Creative will execute a dynamic digital marketing plan for Three Kings Cafe, focusing on the creation of visually appealing and engaging content that highlights the cafe’s diverse menu and lively environment. This involves managing the cafe’s social media platforms to ensure consistent brand messaging and engagement, executing targeted ad campaigns to attract new customers, and designing print materials that reflect the cafe’s vibrant and inviting brand.

Our strategy aims to boost Three Kings Cafe’s online presence, increase foot traffic, and establish the cafe as a go-to dining spot in Bali.

Social Media Strategy - Facebook and Instagram Advertising - Social Media & Brand Performance
Analytics - Graphic Design

Key Takeways

  • Objective:
    The primary objective for Three Kings Cafe is to significantly enhance its digital presence and brand visibility. The aim is to attract a wider audience interested in a vibrant dining experience, involving a strategic digital marketing plan that increases online engagement and drives foot traffic to the cafe.

  • Scope of Work:
    The project involves a comprehensive approach to digital marketing, including social media management, targeted advertising, content creation, and print design. The focus is on creating high-quality, visually appealing content that showcases the cafe’s diverse menu, lively atmosphere, and commitment to customer satisfaction.

  • Kayana Creative’s Role:
    Kayana Creative is tasked with developing and executing a multifaceted marketing strategy. This includes managing the cafe’s social media profiles to ensure consistent and engaging communication, creating targeted advertisements to reach potential customers, and designing print materials that complement the digital efforts and reinforce the cafe’s vibrant brand image.

  • Expected Outcomes:
    The expected outcomes include a substantial increase in Three Kings Cafe’s online visibility and customer engagement. By effectively managing and executing the digital marketing strategy, the project aims to attract new customers and drive traffic to the cafe. The integration of digital content with print materials is anticipated to create a cohesive and professional brand presence.

  • Approach:
    The approach involves a comprehensive digital marketing strategy that includes regular social media updates, targeted advertising, and engaging content creation. The focus is on highlighting the cafe’s unique menu offerings and vibrant atmosphere through visually appealing content. This integrated approach ensures that Three Kings Cafe reaches a diverse audience and maintains a strong online presence, effectively communicating the cafe’s commitment to providing a lively and enjoyable dining experience.

Strengthen brand recognition with
all-round social media strategy!

Contact us

Zenbu Resto Bali

Content Creation, Digital Marketing, Social Media Marketing

About this project

Kayana Creative partnered with Zenbu Resto Bali, a renowned restaurant offering a delightful fusion of Japanese and Western cuisine, to elevate their digital presence. Our task was to manage their social media platforms, develop and execute targeted social media ad campaigns, create engaging content, and design print materials. The goal was to enhance brand awareness, attract a diverse clientele, and drive traffic to the restaurant by showcasing their unique culinary offerings through a comprehensive and strategic digital marketing approach.

Year

2022 — 2023

scope

Social Media & SEO

The Brief

Objective:
Zenbu Resto Bali seeks Kayana Creative’s expertise to manage its digital marketing efforts, focusing on social media management, social media advertising, content creation, and print design. The primary aim is to increase brand visibility, engage with a broader audience, and drive foot traffic to the restaurant, thereby boosting sales and enhancing customer loyalty.

Scope of Work:
The project involves developing a comprehensive social media strategy, producing visually captivating and engaging content for platforms such as Instagram and Facebook, managing targeted ad campaigns to reach potential customers, and designing promotional print materials. The content will highlight Zenbu Resto Bali’s unique culinary offerings, ambiance, and exceptional customer service.

The Solution

Kayana Creative will implement a robust digital marketing plan for Zenbu Resto Bali, focusing on creating visually stunning content that highlights the restaurant’s unique fusion cuisine and inviting atmosphere. This includes managing their social media profiles to ensure consistent engagement and visibility, executing targeted ad campaigns to attract potential customers, and designing print materials that reflect the restaurant’s vibrant and welcoming brand.

Our strategy aims to boost Zenbu Resto Bali’s online presence, increase customer visits, and establish the restaurant as a top dining destination in Bali.

Social Media Strategy - Facebook and Instagram Advertising - Social Media & Brand Performance
Analytics - Graphic Design

Key Takeways

  • Objective:
    The main goal for Zenbu Resto Bali is to significantly enhance its digital presence and brand visibility, aiming to attract a wider audience interested in unique culinary experiences. This involves creating a strategic digital marketing plan that increases online engagement and drives foot traffic to the restaurant.
  • Scope of Work:
    The project covers a comprehensive approach to digital marketing, including social media management, targeted advertising, content creation, and print design. The focus is on crafting high-quality, visually appealing content that showcases the restaurant’s fusion cuisine, inviting ambiance, and exceptional customer service.
  • Kayana Creative’s Role:
    Kayana Creative is responsible for developing and executing a multi-faceted marketing strategy. This includes managing the restaurant’s social media profiles to maintain consistent and engaging communication, creating targeted advertisements to reach potential customers, and designing print materials that complement the digital efforts and reinforce the restaurant’s brand image.
  • Expected Outcomes:
    The expected outcomes of the project include a significant increase in Zenbu Resto Bali’s online visibility and customer engagement. By effectively managing and executing the digital marketing strategy, the project aims to attract new customers and drive traffic to the restaurant. The integration of digital content with print materials is expected to create a cohesive and professional brand presence.
  • Approach:
    The approach involves a comprehensive digital marketing strategy that includes regular social media updates, targeted advertising, and engaging content creation. The focus is on highlighting the restaurant’s unique culinary offerings and inviting atmosphere through visually appealing content. This integrated approach ensures that Zenbu Resto Bali reaches a diverse audience and maintains a strong online presence, effectively communicating the restaurant’s commitment to providing a memorable dining experience.

Strengthen brand recognition with
all-round social media strategy!

Contact us
Braia Clinic Bali by Kayana Creative

Braia Klinik Spesialis Kulit & Kelamin

Content Creation, Digital Marketing, Graphic Design, Social Media Marketing

About this project

Kayana Creative was entrusted with the comprehensive digital promotion for Braia Klinik Spesialis Kulit dan Kelamin, focusing on enhancing their online presence and brand awareness. The project included managing their social media platforms, creating and executing targeted social media ads, producing engaging content, and handling all necessary print design needs. Our goal was to elevate Braia Klinik’s visibility in the healthcare sector, attract a broader audience, and ultimately drive more patient engagement and appointments through a cohesive digital and print strategy.

Year

2018 — Current

scope

Social Media Marketing

The Brief

Braia Klinik seeks Kayana Creative’s expertise to develop and manage a robust digital marketing strategy that includes social media management, social media advertising, content creation, and print design. The aim is to boost online visibility, attract new patients, and strengthen the clinic’s brand presence in the healthcare market.

The Solution

Kayana Creative will develop and implement a comprehensive digital marketing strategy for Braia Klinik Spesialis Kulit dan Kelamin, focusing on engaging social media content, strategic ad campaigns, and visually appealing print materials. Our approach includes regular updates and targeted ads to drive engagement and new patient acquisition, alongside informative and visually compelling content to establish the clinic as a trusted healthcare provider. The print materials will complement the digital efforts, ensuring a cohesive brand message across all channels.

Social Media Strategy - Facebook and Instagram Content Creation and Advertising - Social Media
and Brand Performance

Key Takeways

  • Objective:
    The primary goal for Braia Klinik Spesialis Kulit dan Kelamin is to significantly enhance its digital presence and brand visibility within the healthcare sector. This involves a comprehensive approach to digital marketing, focusing on both online and offline promotional activities to attract new patients and strengthen the clinic’s reputation.

  • Scope of Work:
    The project covers a wide range of digital marketing activities, including the management of social media platforms, the creation and execution of targeted social media ads, and the production of engaging content. Additionally, the project involves the design and distribution of print materials to support the clinic’s marketing efforts. The content will highlight the clinic’s specialized services and provide valuable health-related information to the audience.

  • Kayana Creative’s Role:
    Kayana Creative is tasked with developing and managing an integrated marketing strategy that encompasses both digital and print media. This includes regular social media updates, strategic advertising campaigns, and the creation of visually appealing print materials. The focus is on crafting a cohesive brand message that effectively communicates the clinic’s value proposition and attracts potential patients.

  • Expected Outcomes:
    The initiative is expected to enhance Braia Klinik’s online visibility, increase social media engagement, and attract a larger patient base. By establishing a strong digital presence and utilizing targeted marketing efforts, the clinic aims to position itself as a leading provider of specialized dermatological and venereological care. The print materials will complement these efforts, ensuring a consistent and professional brand image.

  • Approach:
    The approach involves a combination of dynamic and engaging digital content, targeted ad campaigns, and informative print materials. This multi-faceted strategy ensures that Braia Klinik reaches its audience effectively across various channels. Regular updates and performance monitoring will allow for adjustments and optimizations, ensuring that the marketing efforts are aligned with the clinic’s goals and deliver the desired impact.

Braia Clinic Bali by Kayana Creative

Strengthen brand recognition with
all-round social media strategy!

Contact us