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Tag: Branding
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Traveloka Games UI/UX Visual Design
About this project
In an exciting collaboration between Traveloka Singapore and the Philippines, this project centers on creating immersive interactive visual games with a focus on visuals, animation, and UI/UX. Led by Amir Hamzah based in Jakarta, every aspect of the project has been carefully designed to deliver a visually captivating and user-friendly experience, setting a new standard in interactive gaming.
Year
2021
scope
Graphic Design, UI/UX Design
Visual Design
- Creating Engaging Characters and Backgrounds: Designing visually appealing characters and backgrounds that fit the game’s theme and narrative presented a challenge in maintaining artistic coherence and relevance.
- Balancing Aesthetic Graphics with Usability: Ensuring that graphics and icons were both visually attractive and functional required careful consideration to enhance the user experience without causing confusion.
- Maintaining Visual Consistency: Achieving a cohesive visual style across multiple games was challenging, requiring meticulous attention to detail to ensure a unified and professional appearance.
Animation
- Creating Engaging Characters and Backgrounds: Designing visually appealing characters and backgrounds that fit the game’s theme and narrative presented a challenge in maintaining artistic coherence and relevance.
- Balancing Aesthetic Graphics with Usability: Ensuring that graphics and icons were both visually attractive and functional required careful consideration to enhance the user experience without causing confusion.
- Maintaining Visual Consistency: Achieving a cohesive visual style across multiple games was challenging, requiring meticulous attention to detail to ensure a unified and professional appearance.
UI/UX Design
- Designing Intuitive and User-Friendly Interfaces: Developing an interface that was easy to navigate and use, while incorporating various interactive elements, posed a challenge in aligning usability with aesthetic design.
- Crafting a Seamless User Experience: Ensuring that the user journey was logical and enjoyable required in-depth understanding of user behavior and preferences to create a smooth interaction flow.
- Conducting Effective User Testing: Performing user testing to identify and address usability issues required detailed analysis and integration of feedback to refine the design and meet user expectations.
The Solution
To address the challenges in visual design, animation, and UI/UX design, several effective solutions were implemented. For visual design, an iterative design process combined with a comprehensive style guide was employed to ensure consistency and alignment with the game’s theme. User-centered design principles were applied to create graphics and icons that were both aesthetically pleasing and functional. In animation, advanced techniques and tools were utilized to craft smooth, responsive animations, enhancing user interaction. Performance was optimized through extensive testing to ensure consistent animation quality across various devices. For UI/UX design, clear and intuitive interface layouts were developed, guided by best practices and user feedback, to improve usability. Rigorous user testing was conducted to gather insights and make necessary adjustments, ensuring the design met user needs and expectations effectively.
Impact
The implementation of these solutions significantly enhanced the overall quality and user experience of the games. The visually engaging characters, backgrounds, and graphics contributed to a more immersive and cohesive gaming experience, elevating user satisfaction and engagement. Smooth and responsive animations, along with well-designed special effects, enriched gameplay and ensured a consistent experience across various devices, leading to increased user interaction. Additionally, the intuitive interface and logical user flows improved usability, making the games easier to navigate and more enjoyable to play.
Overall, these efforts resulted in a polished and professional game experience that met user expectations and fostered positive feedback.
Let’s Work Together to Elevate Your Brand
Let’s build more than just campaigns — let’s craft stories that resonate, strategies that endure, and results that matter. Together, we’ll navigate the complexities of today’s market and unlock the full potential of your brand.