About this project
Kayana Creative partnered with Zenbu Resto Bali, a renowned restaurant offering a delightful fusion of Japanese and Western cuisine, to elevate their digital presence. Our task was to manage their social media platforms, develop and execute targeted social media ad campaigns, create engaging content, and design print materials. The goal was to enhance brand awareness, attract a diverse clientele, and drive traffic to the restaurant by showcasing their unique culinary offerings through a comprehensive and strategic digital marketing approach.
Year
2022 — 2023
scope
Social Media & SEO
The Brief
Objective:
Zenbu Resto Bali seeks Kayana Creative’s expertise to manage its digital marketing efforts, focusing on social media management, social media advertising, content creation, and print design. The primary aim is to increase brand visibility, engage with a broader audience, and drive foot traffic to the restaurant, thereby boosting sales and enhancing customer loyalty.
Scope of Work:
The project involves developing a comprehensive social media strategy, producing visually captivating and engaging content for platforms such as Instagram and Facebook, managing targeted ad campaigns to reach potential customers, and designing promotional print materials. The content will highlight Zenbu Resto Bali’s unique culinary offerings, ambiance, and exceptional customer service.
The Solution
Kayana Creative will implement a robust digital marketing plan for Zenbu Resto Bali, focusing on creating visually stunning content that highlights the restaurant’s unique fusion cuisine and inviting atmosphere. This includes managing their social media profiles to ensure consistent engagement and visibility, executing targeted ad campaigns to attract potential customers, and designing print materials that reflect the restaurant’s vibrant and welcoming brand.
Our strategy aims to boost Zenbu Resto Bali’s online presence, increase customer visits, and establish the restaurant as a top dining destination in Bali.
Social Media Strategy - Facebook and Instagram Advertising - Social Media & Brand Performance
Analytics - Graphic Design
Key Takeways
- Objective:
The main goal for Zenbu Resto Bali is to significantly enhance its digital presence and brand visibility, aiming to attract a wider audience interested in unique culinary experiences. This involves creating a strategic digital marketing plan that increases online engagement and drives foot traffic to the restaurant. - Scope of Work:
The project covers a comprehensive approach to digital marketing, including social media management, targeted advertising, content creation, and print design. The focus is on crafting high-quality, visually appealing content that showcases the restaurant’s fusion cuisine, inviting ambiance, and exceptional customer service. - Kayana Creative’s Role:
Kayana Creative is responsible for developing and executing a multi-faceted marketing strategy. This includes managing the restaurant’s social media profiles to maintain consistent and engaging communication, creating targeted advertisements to reach potential customers, and designing print materials that complement the digital efforts and reinforce the restaurant’s brand image. - Expected Outcomes:
The expected outcomes of the project include a significant increase in Zenbu Resto Bali’s online visibility and customer engagement. By effectively managing and executing the digital marketing strategy, the project aims to attract new customers and drive traffic to the restaurant. The integration of digital content with print materials is expected to create a cohesive and professional brand presence. - Approach:
The approach involves a comprehensive digital marketing strategy that includes regular social media updates, targeted advertising, and engaging content creation. The focus is on highlighting the restaurant’s unique culinary offerings and inviting atmosphere through visually appealing content. This integrated approach ensures that Zenbu Resto Bali reaches a diverse audience and maintains a strong online presence, effectively communicating the restaurant’s commitment to providing a memorable dining experience.
