About this project

Kayana Creative collaborated with New Melati Salon Bali, a premier beauty salon offering a wide range of hair and beauty services. Our role was to enhance their digital presence and brand recognition through comprehensive digital marketing. This involved managing their social media platforms, creating and executing targeted social media ad campaigns, producing engaging content, and designing print materials. The objective was to boost the salon’s online visibility, attract new clients, and drive appointments by showcasing their services and expertise through a cohesive and strategic digital marketing approach.

Year

2022 — 2023

scope

Social Media Marketing

The Brief

Objective: New Melati Salon Bali seeks Kayana Creative’s expertise to manage its digital marketing efforts, focusing on social media management, social media advertising, content creation, and print design. The primary aim is to increase brand awareness, enhance online engagement, and attract new clients to experience their high-quality hair and beauty services.

Scope of Work: The project involves developing a comprehensive social media strategy, producing visually appealing and engaging content for platforms such as Instagram and Facebook, managing targeted ad campaigns to reach potential clients, and designing promotional print materials. The content will emphasize the salon’s range of services, skilled professionals, and commitment to customer satisfaction.

The Solution

Kayana Creative will implement a robust digital marketing strategy for New Melati Salon Bali, focusing on creating captivating content that highlights the salon’s services and expertise. This includes managing their social media profiles to ensure consistent engagement and visibility, executing targeted ad campaigns to attract potential clients, and designing print materials that reflect the salon’s commitment to quality and customer care.

Our strategy aims to boost the salon’s online presence, increase client bookings, and establish New Melati Salon Bali as a top choice for beauty services in Bali.

Social Media Strategy - Facebook and Instagram Content Creation and Advertising - Social Media
and Brand Performance
New Melati Salon Social Media Marketing Kayana Creative
New Melati Salon Social Media Marketing Kayana Creative
New Melati Salon Social Media Marketing Kayana Creative

Key Takeways

  • Objective:
    The primary objective for New Melati Salon Bali is to significantly enhance its digital presence and brand visibility, aiming to attract a broader client base. This involves creating a strategic digital marketing plan that increases online engagement and drives appointments for their wide range of beauty services.
  • Scope of Work:
    The project covers a comprehensive approach to digital marketing, including social media management, targeted advertising, content creation, and print design. The focus is on crafting high-quality, visually appealing content that showcases the salon’s services and professional expertise, with the goal of increasing brand awareness and client engagement.
  • Kayana Creative’s Role:
    Kayana Creative is responsible for developing and executing a multi-faceted marketing strategy. This includes managing the salon’s social media profiles to maintain consistent and engaging communication, creating targeted advertisements to reach potential clients, and designing print materials that complement the digital efforts and reinforce the salon’s brand image.
  • Expected Outcomes:
    The expected outcomes of the project include a significant increase in New Melati Salon Bali’s online visibility and client engagement. By effectively managing and executing the digital marketing strategy, the project aims to attract new clients and drive bookings for the salon’s beauty services. The integration of digital content with print materials is expected to create a cohesive and professional brand presence.
  • Approach:
    The approach involves a comprehensive digital marketing strategy that includes regular social media updates, targeted advertising, and engaging content creation. The focus is on highlighting the salon’s high-quality services and skilled professionals through visually appealing content. This integrated approach ensures that New Melati Salon Bali reaches a diverse audience and maintains a strong online presence, effectively communicating the salon’s commitment to excellence and customer satisfaction.

Let’s Work Together to Elevate Your Brand

Let’s build more than just campaigns — let’s craft stories that resonate, strategies that endure, and results that matter. Together, we’ll navigate the complexities of today’s market and unlock the full potential of your brand.
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