About this project
Black Stone Yacht Club Bali, is one of the newly established beach clubs in Bali. Opened in February 2023, in the strategic area of Tanjung Benoa Port with ocean and yacht panoramic view. Black Stone Yacht Club Bali is suitable for any event from weddings, parties, and community gatherings.
We worked on Black Stone Yacht Club Bali’s content production for their social media campaign. Our objective is to exhibit Black Stone Yacht Club Bali’s Mediterranean concept mixed with the traditional Balinese culture.
Year
2022 — 2023
scope
Media & Content Production
The Brief
Blackstone Yacht Club Bali seeks Kayana Creative’s expertise to produce high-quality content for its social media platforms, Facebook and Instagram. The goal is to effectively showcase the club’s Mediterranean concept intertwined with traditional Balinese culture to attract and engage potential guests and event planners.
The Solution
Kayana Creative will create a bespoke content strategy for Blackstone Yacht Club Bali, focusing on producing high-quality images and videos that showcase the club’s stunning ocean views and blend of Mediterranean and Balinese aesthetics. This will involve regular updates, engaging posts, and compelling narratives to enhance brand visibility and attract a diverse audience to the club’s social media profiles, driving interest and visits.
Social Media Strategy - Facebook and Instagram Content Creation- Social Media
and Brand Performance
Key Takeways
Objective:
The primary goal for Blackstone Yacht Club Bali is to leverage high-quality content on social media platforms, particularly Facebook and Instagram, to enhance the club’s online presence. The focus is on showcasing the unique Mediterranean concept of the club, combined with elements of traditional Balinese culture, to attract a wider audience and boost engagement.Scope of Work:
The project involves developing a tailored content production strategy aimed at creating visually stunning and engaging content. This includes highlighting the club’s picturesque ocean and yacht views, its strategic location in Tanjung Benoa Port, and its suitability for a variety of events such as weddings, parties, and community gatherings. The content will be crafted to captivate and engage potential customers and event planners.Kayana Creative’s Role:
Kayana Creative is tasked with producing and managing the content for Blackstone Yacht Club Bali’s social media channels. The agency will focus on creating compelling imagery and videos that reflect the club’s unique blend of Mediterranean and Balinese aesthetics. The content will be strategically posted to maximize engagement and draw attention to the club’s offerings.Expected Outcomes:
The initiative is expected to significantly boost the social media presence of Blackstone Yacht Club Bali, increasing brand visibility and engagement. By effectively showcasing the club’s unique attributes and cultural fusion, the content aims to attract a diverse audience, drive traffic to the club’s social media profiles, and generate interest in visiting the club for various events and gatherings.Approach:
The approach includes a consistent and strategic content rollout featuring high-quality visuals and engaging narratives that highlight the club’s scenic beauty and cultural richness. Regular updates and interactive posts will be employed to maintain and boost audience engagement, ensuring that the club’s social media presence aligns with its brand identity and attracts a broad spectrum of potential guests.
