About this project
Kayana Creative collaborated with Three Kings Cafe, a popular culinary destination in Bali known for its vibrant atmosphere and diverse menu. Our role was to elevate the cafe’s digital presence through effective social media management, targeted social media advertising, engaging content creation, and print design. The primary goal was to enhance brand visibility, attract a diverse customer base, and drive foot traffic by showcasing the cafe’s unique offerings and inviting ambiance through a cohesive and strategic digital marketing campaign.
Year
2023 — 2024
scope
Social Media Marketing & Content Creation
The Brief
Objective:
Three Kings Cafe seeks the expertise of Kayana Creative to manage its digital marketing efforts, focusing on social media management, social media advertising, content creation, and print design. The main objective is to increase brand awareness, engage with a wider audience, and drive customer visits, ultimately boosting sales and establishing a loyal customer base.
Scope of Work:
The project includes developing a comprehensive social media strategy, creating visually captivating and engaging content for platforms such as Instagram and Facebook, managing targeted ad campaigns to reach potential customers, and designing promotional print materials. The content will emphasize Three Kings Cafe’s diverse menu, vibrant atmosphere, and commitment to quality service.
The Solution
Kayana Creative will execute a dynamic digital marketing plan for Three Kings Cafe, focusing on the creation of visually appealing and engaging content that highlights the cafe’s diverse menu and lively environment. This involves managing the cafe’s social media platforms to ensure consistent brand messaging and engagement, executing targeted ad campaigns to attract new customers, and designing print materials that reflect the cafe’s vibrant and inviting brand.
Our strategy aims to boost Three Kings Cafe’s online presence, increase foot traffic, and establish the cafe as a go-to dining spot in Bali.
Social Media Strategy - Facebook and Instagram Advertising - Social Media & Brand Performance
Analytics - Graphic Design
Key Takeways
Objective:
The primary objective for Three Kings Cafe is to significantly enhance its digital presence and brand visibility. The aim is to attract a wider audience interested in a vibrant dining experience, involving a strategic digital marketing plan that increases online engagement and drives foot traffic to the cafe.Scope of Work:
The project involves a comprehensive approach to digital marketing, including social media management, targeted advertising, content creation, and print design. The focus is on creating high-quality, visually appealing content that showcases the cafe’s diverse menu, lively atmosphere, and commitment to customer satisfaction.Kayana Creative’s Role:
Kayana Creative is tasked with developing and executing a multifaceted marketing strategy. This includes managing the cafe’s social media profiles to ensure consistent and engaging communication, creating targeted advertisements to reach potential customers, and designing print materials that complement the digital efforts and reinforce the cafe’s vibrant brand image.Expected Outcomes:
The expected outcomes include a substantial increase in Three Kings Cafe’s online visibility and customer engagement. By effectively managing and executing the digital marketing strategy, the project aims to attract new customers and drive traffic to the cafe. The integration of digital content with print materials is anticipated to create a cohesive and professional brand presence.Approach:
The approach involves a comprehensive digital marketing strategy that includes regular social media updates, targeted advertising, and engaging content creation. The focus is on highlighting the cafe’s unique menu offerings and vibrant atmosphere through visually appealing content. This integrated approach ensures that Three Kings Cafe reaches a diverse audience and maintains a strong online presence, effectively communicating the cafe’s commitment to providing a lively and enjoyable dining experience.
