About this project
Kayana Creative was engaged by Kiloalta by Askarina, a brand specializing in a range of beauty tools including body mists, face rollers, and gua sha, to manage their digital promotions comprehensively. This involved overseeing their social media platforms, developing and executing social media advertising campaigns, creating engaging content, and designing print materials. Our aim was to elevate Kiloalta by Askarina’s brand visibility, attract a wider customer base, and drive sales through a cohesive and strategic digital marketing approach.
Year
2021 — 2022
scope
Social Media Marketing
The Brief
Kiloalta by Askarina seeks Kayana Creative’s expertise to manage its digital marketing efforts, including social media management, social media advertising, content creation, and print design. The goal is to enhance brand awareness, increase customer engagement, and drive sales of their diverse beauty tools range.
The Solution
Kayana Creative will develop a strategic digital marketing plan for Kiloalta by Askarina, emphasizing the creation of visually appealing content and targeted social media ads to highlight their range of beauty tools. We will manage their social media accounts to ensure consistent engagement and visibility, while also designing complementary print materials. The overall strategy aims to enhance brand recognition, attract new customers, and drive product sales through a coordinated and multi-channel marketing effort.
Social Media Strategy - Facebook and Instagram Content Creation and Advertising - Social Media
and Brand Performance
Key Takeways
- Objective:
The main goal for Kiloalta by Askarina is to boost brand awareness and drive sales of their beauty tools through a comprehensive digital marketing approach. This involves a strategic focus on enhancing their online presence, increasing customer engagement, and effectively showcasing their diverse product range, which includes body mists, face rollers, and gua sha tools. - Scope of Work:
The project encompasses a wide array of digital marketing activities. Kayana Creative is tasked with managing Kiloalta by Askarina’s social media platforms, including the creation and execution of targeted social media ad campaigns, producing engaging and high-quality content, and handling the design of promotional print materials. The content will be aimed at attracting a wider audience and increasing customer engagement with the brand’s offerings. - Kayana Creative’s Role:
Kayana Creative will spearhead the digital promotion efforts for Kiloalta by Askarina, developing a cohesive strategy that spans social media management, ad campaign execution, content creation, and print design. The role includes ensuring consistent and engaging social media updates, crafting visually appealing ads that target potential customers, and creating print materials that complement the digital marketing initiatives. - Expected Outcomes:
The expected outcomes of the project include a significant increase in Kiloalta by Askarina’s brand visibility and customer engagement on social media platforms. By effectively managing and executing the digital marketing strategy, the project aims to attract a broader customer base and drive product sales. The integrated approach of combining digital content with print materials is expected to reinforce the brand’s presence across multiple channels. - Approach:
The approach involves a comprehensive and multi-channel digital marketing strategy that includes regular social media updates, targeted advertising, and engaging content creation. The emphasis is on highlighting the unique features and benefits of Kiloalta by Askarina’s beauty tools through visually appealing and informative content. This approach ensures that the brand reaches a diverse audience and maintains a strong and consistent online presence.