Objective:
Bozu Izakaya Bali’s primary goal is to strengthen its presence and engagement on social media platforms, specifically Facebook and Instagram. The restaurant aims to leverage these platforms to increase brand awareness, attract more followers, and ultimately drive more foot traffic to the restaurant, thereby boosting revenue.

Scope of Work:
The project encompasses the development of a comprehensive social media strategy tailored to Bozu Izakaya Bali’s unique brand identity and audience. This includes the creation of high-quality, engaging content, regular updates to keep the audience engaged, and initiatives to increase follower interaction. Continuous performance monitoring and analysis are integral parts of the scope to ensure the strategy’s effectiveness.

Kayana Creative’s Role:
Kayana Creative will take the lead in crafting and executing a strategic social media plan for Bozu Izakaya Bali. The focus will be on producing visually appealing and engaging content, fostering active audience interaction through various tactics such as interactive posts and targeted campaigns, and conducting performance monitoring to fine-tune the approach as needed.

Expected Outcomes:
The desired results include significantly improved brand visibility on social media, increased traffic to Bozu Izakaya Bali’s social media profiles, and higher levels of engagement with followers. These efforts are expected to translate into a tangible increase in restaurant visits and overall revenue growth.

Approach:
The approach involves a combination of consistent content creation, strategic campaign launches, and thorough performance analysis. Regular updates and interactive campaigns are planned to maintain and boost engagement levels, ensuring that the social media strategy not only meets but exceeds Bozu Izakaya Bali’s expectations for increased customer engagement and business growth.