Kayana Creative – Where Strategy Meets Creativity
From Passion to Purpose: The Birth of Kayana Creative
Our journey began in 2013, driven by a deep appreciation for art, design, and storytelling. What started as a fascination with graphic design soon evolved into something much greater—an understanding that design is more than just aesthetics; it’s about delivering impact.
Behind Kayana Creative stands I Gede Edy Artana, a visionary leader with a strong foundation in digital marketing, AI, and enterprise technology. With over a decade of experience, he has not only shaped the creative industry but also continuously innovates in the digital landscape.
As a Certified Digital Marketing Practitioner (C.DMP) from BNSP, Edy Artana brings expertise in branding, social media strategies, and data-driven marketing. His academic journey further strengthens his strategic approach—having recently completed his Magister in Technology & Enterprise, specializing in Artificial Intelligence and Digital Marketing.
Before founding Kayana Creative, Edy Artana built extensive experience in the hospitality industry, working in various roles that provided him with deep insights into hotel operations, service management, and hospitality marketing. This experience gave him a unique understanding of the challenges and opportunities within the sector.
His belief? Creativity must be powered by strategy, and strategy must be backed by data. This philosophy became the foundation of Kayana Creative, a digital brand consultancy that helps businesses transform, grow, and lead in an increasingly competitive world.
As we explored the creative industry, we realized that the world was shifting towards digital experiences. Screens were no longer just tools; they became canvases for businesses to communicate, engage, and thrive. This realization led us to a bigger mission: helping brands navigate the digital landscape with creativity and strategy.
Kayana Creative: Where Strategy Meets Creativity
Kayana Creative was born in 2013 from a simple yet profound passion: the art of telling meaningful stories through design, creativity, and strategy. What began as a fascination with visuals soon evolved into something far deeper — a commitment to helping brands not just look good, but matter.
Over the years, Kayana Creative continuously adapted to the shifting tides of the industry. But it was between 2023 and 2025 that a defining transformation took place. Recognizing that businesses needed more than just content or campaigns, Kayana evolved from a digital marketing agency into a Brand Partner Marketing Agency — a full-service partner that blends branding, marketing, and business strategy into an integrated approach for long-term success.
This shift expanded Kayana’s role: no longer just executing tasks, but co-creating visions alongside clients. Today, Kayana provides not only social media management, advertising, and creative production, but also brand consulting, market positioning, and strategic business advisory — helping brands navigate complex markets with purpose and clarity.
At the heart of this transformation stands I Gede Edy Artana, a visionary leader with over a decade of experience spanning hospitality, government, retail, and lifestyle sectors. As a Certified Digital Marketing Practitioner (C.DMP) and holder of a Master’s in Technology & Enterprise with a specialization in AI and Digital Marketing, Edy has shaped Kayana into a pioneer of strategy-led, data-informed, and creativity-driven solutions.
Guided by the Balinese philosophy of Tri Hita Karana, Kayana Creative believes that great work arises from harmony — between brand and audience, innovation and tradition, ambition and responsibility.
As the digital landscape grows more intricate, Kayana embraces every challenge as an opportunity: not just to generate attention, but to build connection, trust, and meaning. This is our mission — to stand beside brands, not just as a service provider, but as a true partner in growth, transformation, and impact.
Your Partners in Brand Transformation
Kayana Creative is a full-service brand and marketing agency based in Bali and Jakarta, specializing in turning creativity and strategy into meaningful, measurable impact. We believe great branding is more than just visuals — it’s about shaping authentic experiences that connect businesses with people and leave lasting impressions.
With over a decade of experience, we have partnered with startups, SMEs, and established brands across industries, delivering integrated solutions that elevate their presence and sharpen their competitive edge. Our journey has taken us beyond digital marketing into a new era: combining brand strategy, marketing consultancy, e-commerce platform management, public relations, and revenue-focused initiatives to help clients grow smarter, not just bigger.
While we serve diverse sectors, our roots in the hospitality industry give us a unique strength. With deep insights into the needs of hotels, resorts, restaurants, cafes, and related businesses, we provide tailored strategies that enhance guest engagement, strengthen brand identity, and drive direct bookings and sales.
At Kayana Creative, we don’t just execute — we co-create. We stand beside our clients as partners, helping them navigate change, unlock opportunities, and achieve impact with purpose.
OUR EXPERTISE: STRATEGY, CREATIVITY, RESULTS
At Kayana Creative, we bring brands to life through an integrated, purpose-driven approach — blending creativity, strategy, and innovation to deliver measurable impact. As your dedicated brand partner, we offer a comprehensive suite of services tailored to help you connect, grow, and thrive in today’s competitive landscape. Our services include:
Brand Strategy & Consultancy
Strategic guidance to align your brand with market needs, business goals, and evolving consumer trends.
Integrated Marketing & Campaigns
End-to-end marketing solutions combining digital, social, and offline touchpoints to maximize audience reach and engagement.
Integrated Branding
From brand identity development to positioning, we build brands that stand out and resonate.
Digital Marketing
Data-driven strategies that optimize your online presence through social media, SEO, and paid ads.
Social Media Marketing
Provided end-to-end social media management — from strategy, content creation, and campaign execution to community engagement and performance analysis.
E-Commerce Platform Strategy & Management
End-to-end support for optimizing your online store, improving customer journeys, and driving revenue.
Public Relations & Brand Communications
We amplify your brand’s voice through strategic Public Relation, media relations, and reputation management.
Commercial Photography & Videography
Captivating visuals that tell your brand story with impact.
Graphic Design
Stunning designs tailored to enhance your marketing and branding needs.
Website & Digital Experience Development
User-focused, high-performing websites that enhance engagement, drive conversions, and support your business goals.
OUR VISSION
To become a trailblazing creative digital marketing agency at the forefront of innovation, seamlessly integrating technology and digital marketing to redefine the future of brand engagement and online success.
OUR MISSION
Innovate & Elevate with Technology
We harness cutting-edge technology and innovation to craft data-driven, impactful digital marketing solutions, helping brands stay relevant and ahead in an ever-evolving digital world.
Craft Meaningful & Engaging Brand Experiences
We go beyond aesthetics—our focus is on strategic storytelling and digital engagement that resonate with audiences, strengthening brand presence and driving real business results.
Maximize ROI with Smart Strategies
Every strategy is built with a purpose. We prioritize performance-driven marketing, optimizing campaigns to increase efficiency, boost engagement, and maximize return on investment (ROI).
Build Long-Term, Collaborative Partnerships
We believe in growth through collaboration—partnering with brands as strategic allies, ensuring sustainable business success through tailored, innovative solutions.
Create a Positive Impact Beyond Business
Success isn’t just about numbers. We are committed to making a meaningful contribution to social and environmental causes, aligning our work with ethical and responsible business values.