About this project
Bali Beer Cycle (BBC) is more than just a party on wheels—it’s a mobile social experience set against the backdrop of Bali’s vibrant streets. As a unique offering in Bali’s tourism scene, BBC needed a brand narrative and digital presence that could match the energy of its rides while building long-term value through storytelling.
Kayana Creative was brought on board to shape, refine, and elevate the brand—from social content and paid strategy to brand positioning and communication direction.
Year
2025 — Present
scope
Marketing Consultant & Execution
The Brief
BBC challenged Kayana Creative to create a social media presence that truly reflected their offering: fun, immersive, and memorable. More than just showcasing bikes and beer, the brand wanted to shift perception toward “group experience meets adventure”. Our brief covered full-service digital support: content creation, Meta Ads strategy, platform management, brand messaging, and creative direction—including public-facing communication touchpoints both online and offline.
The Solution
We approached the project with an integrated mindset—combining creative production, data-driven ad strategy, and strategic brand communication. From crafting dynamic content that captures real rider energy, to running lead-gen ads for group bookings, and even consulting on their brand tone, our work helped BBC grow into a lifestyle experience with a more inclusive appeal. We also provided recommendations to improve website conversion, email campaign messaging, and partner collaboration decks for B2B opportunities.
Study Case
One of our key campaigns involved repositioning BBC ahead of Bali’s peak holiday season. We shifted the narrative from party-centric visuals to “celebrating togetherness”—targeting birthdays, reunions, and casual group travelers. We produced vibrant Reels showcasing laughs, cheers, and candid moments onboard. Paid ads were targeted to travelers already in Bali and short-stay expats.
Results:
+40% increase in Instagram and Facebook engagement during the campaign window.
2.5x ROI from Meta Ads conversion on direct bookings
Surge in inquiries from birthday group tours and mixed demographics
This success proved that with the right story, even a niche product can speak to a broader, more loyal audience.
Key Takeways
Objective
To reposition Bali Beer Cycle from a party-only experience to a social sightseeing attraction, expanding its appeal to a broader audience including group travelers, lifestyle enthusiasts, and event planners. The goal was to increase brand visibility, drive qualified bookings, and elevate the brand’s storytelling across digital platforms.
Scope of Work
Social Media Management (Instagram & Facebook)Content Production (Photo, Reels, Short Videos)Meta Ads Strategy & Execution Brand Marketing Consulting (incl. PR Direction) Messaging & Copywriting StrategyUX Feedback for Booking Optimization Campaign Ideation & Seasonal Activation.
Kayana Creative’s Role
Kayana Creative acted as BBC’s Brand & Marketing Consultant and Social Media Partner, delivering end-to-end creative execution and strategic direction. We were responsible not only for visual and content production, but also for shaping the way the brand spoke to its audience—ensuring consistency across all digital and offline touchpoints, while providing tactical insights for both growth and sustainability.
Expected Outcome
Stronger digital presence with cohesive visual brandingIncreased lead generation and direct bookings via social media Broader audience appeal through repositioned brand messagingHigher engagement and retention across content platformsStrengthened brand trust and readiness for B2B collaborations.
Approach
We implemented an integrated strategy, combining visual storytelling, strategic ad campaigns, and brand voice refinement. Every asset—caption, video, layout—was crafted to capture not just attention, but emotion. Paid media was guided by behavioral targeting, while content creation followed a lifestyle-centric, community-first narrative. Continuous performance analysis allowed us to adapt and evolve each aspect of the strategy for real-time effectiveness and long-term impact.