Social media has been playing an increasingly more salient role in the life of modern society. Nowadays it is quite difficult to find a person who does not have at least one social network account. To tell the truth, most Internet users have more than one account on different social networks.
Professionals and small businesses ignore the power of social networking at their peril. Sites like LinkedIn have become critical in building a network and connecting with customers, generating leads and screening new employees.
As social networks go, LinkedIn which launched in May 2003, is the social media site of choice for professionals and is the world’s largest professional network with over 120 million registered members. Of the big three social networks; LinkedIn, Facebook and Twitter –LinkedIn is the oldest and the only businessoriented social network.
LinkedIn gives you the tools to control your professional identity online. Have you Googled your business lately? If you have a completed LinkedIn profile, chances are it will appear in the top 10
search results. This allows you to control the first impression people get when searching for you online, an important aspect of the sales process.
LinkedIn helps professionals connect with
customers, partners and business prospects, and is the one social network you can continually use to enhance profile and generate leads. The best way to do that is to make sure you are using the full power of LinkedIn to maximize your marketing potential.